“We wanted everyday people to try it themselves and then film their authentic reactions as they walk through the virtual world,” adds Matsushima. Beginning in a VR Sanctum Sanctorum, participants were given the freedom to travel between the different dimensions in their designated locales around the world. Passersby were invited to strap on a headset and explore the world of Doctor Strange for themselves. The final “Change Your Reality” on-site experience was an outdoor “mixed reality” production, shot over two months in video and VR from sidewalks to rooftops across each of the cities. Any person who puts on the VR headset can experience the immersive world of Strange themselves as seen through the eyes of these unique artists.” “We found that Tilt Brush in VR empowered each artist to create their own interpretation of each dimension by hand, versus a purely visual effects creation. “We wanted to promote the jaw-dropping visuals of Doctor Strange in a way that reinforced the spectacular quality of the film,” says fellow Denizen Co-Founder Joe Matsushima. To mirror the otherworldly imagery of Doctor Strange, Denizen and the artists crafted their VR environments primarily using 3D painting tool Tilt Brush, resulting in a diverse series of mesmerizing, virtual 50 sq ft realms. Denizen enlisted the services of three cutting edge Google Tilt Brush artists - Stuart Campbell, Steve Teeple and Danny Bittman – to take part in global VR painting experiments spanning New York City, London and Hong Kong cities that are essential to the film’s storyline.

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